The platform
One connected system for the full school selling cycle.
From a verified database to a closed deal, every tool your team needs is built exclusively for K-12 — and works together as one flow, not a stack of disconnected apps.
Your whole day, the moment you log in
Pipeline, replies, and next actions — all in one view.
The overview is your daily command centre. See live pipeline value and reply rates, the tasks that need you today, and the replies waiting on your sign-off — so you always know what to do next without digging through tabs. Outbound activity and sequence health sit alongside it, giving you the full picture of what is working before you act.
- Live KPIs — pipeline value, closed this month, reply rate, emails sent, and meetings booked
- Today's actions surfaces the follow-ups and approvals that need you, ranked by urgency
- Awaiting your sign-off shows AI-drafted replies ready to review and send
- Outbound activity and sequence health track performance across your campaigns at a glance
Start with a living, verified K-12 database
The list is already built — and it grows every month.
There is no single decision-maker in a school — there are typically six. A Head, a Business Manager, an IT Director, a Head of Department, a Deputy Head, and an Admissions Director can all be involved in a purchase decision. Big School maps all of them: 419,000+ contacts across 23 role categories, every email verified for deliverability, in a database that grows every month and is included in your subscription.
- 45,000+ K-12 schools across 181 markets — new schools added every month
- 419,000+ contacts — all six buying committee roles mapped at school and group level
- Live match count as you filter — see exactly how many contacts and schools you have hit before you save
- Filter by country, group, curriculum, sector, religion, role, enrolment, age range, and tuition
- Name a filter once and reuse it — apply the same saved segment to any campaign
Teach Cortex AI your business once — it grounds every reply
One source of truth behind every email the AI writes.
The Knowledge Hub is what makes Cortex AI sound like your company instead of a chatbot. Load your client context, the products you sell, your tone of voice, the claims you are allowed to make, and the objections you hear — and every campaign, EDM, and inbox reply draws from it automatically.
- Client & brand knowledge — who you are, what you sell, and your brand, with a live completeness score
- Voice & messaging guardrails — approved claims, banned words, house style, and locale the AI must obey
- Objection-handling battle cards — Cortex flags objections it saw in replies with no card, so you can close the gap
- “What Cortex knows” — read the exact grounding in plain English or as the AI receives it
- Feeds every module — campaigns, EDMs, and inbox drafts all pull from the same source of truth
Run multi-step campaigns to every school, automatically
One brief in. Every step written, personalised, and sent.
Most sales conversations in the school market do not start from the first email — the majority of responses come from the second, third, or fourth touchpoint. Build multi-step sequences that combine email and designed EDM touchpoints in one flow.
- Email and designed EDMs in the same sequence — mix plain-text follow-ups with branded broadcasts
- Target by role, then brief Cortex AI — a campaign to Heads of IT reads differently than one to Admissions Directors
- School calendar is built in — sequences align to prime outreach windows and suppress automatically during holiday periods
- Auto-stops on reply — no contact ever receives sequence emails after they have responded
- Per-step open, reply, and click performance — A/B test any step to find what lands
Design broadcasts visually — with Cortex AI and HD imagery built in
Design-grade broadcasts, no designer in the loop.
The EDM builder is hands-on: you design the broadcast, with Cortex AI on hand to draft copy and generate HD images as you go. Build in a block-based editor, or paste in raw HTML to reuse a template you have sent before.
- Cortex AI assists as you build — draft and refine copy block by block in your Knowledge Hub voice
- Generate HD, on-brand images with AI directly in the editor — no separate design tool
- Block-based editor plus raw-HTML paste — reuse the exact HTML from templates you have sent before
- Save and reuse templates — newsletters, promotions, term-date sends, event invites
- Embed as a step in a sequence or send as a standalone broadcast
Every reply scored, classified, and drafted by Cortex AI
Replies read, sorted, and answered before you open them.
When a reply arrives, Cortex AI classifies the intent and drafts the right response — drawing from your Knowledge Hub and the exact message the lead sent. Prompt it to rewrite, then approve with one click.
- Five intent categories: Positive, Pricing request, Demo request, Objection, Unsubscribe
- Every draft curated from your Knowledge Hub — sounds like your company, not a chatbot
- You set the guardrails — define what Cortex AI can and cannot say, and it never steps outside them
- A confidence threshold governs auto-reply — Cortex AI only responds on its own when it is sure
- One-click deal creation from a positive reply — school record and conversation history attached
Move schools from first contact to closed deal
From positive reply to closed deal — every step tracked.
A positive reply creates a deal in one click — school record, contacts, and conversation history already attached. Add multiple contacts per deal, tag each by influence, and let deal health flag anything going cold.
- Multiple contacts per deal — tag each as Decision Maker, Influencer, Champion, or Blocker
- Deal health status flags stale deals and surfaces reminders before they go cold
- Revenue targets per person, team, or market — tracked against goal in real time
- Pipeline value and deal count by stage, visualised at a glance
Outreach, pipeline, and market coverage — exportable as PDF
Every number your board wants, one export away.
A full reporting dashboard covering campaigns, EDMs, sequences, and pipeline — with a configurable PDF export that lets you choose exactly which of the 17 available metrics to include.
- Open rate, reply rate, bounce rate, and outreach volume tracked over any custom date range
- Sequence and EDM metrics — enrolments, step performance, click rate, and send volume
- Pipeline conversion, deals won, and revenue targets by person, team, or market
- Generate a PDF with exactly the sections you need — 17 metrics, selectable per export
See it end to end
See the whole platform in one walkthrough.
20–30 minutes, no pitch deck. We show you the database, campaigns, inbox, and pipeline working together on real school data — so you leave knowing exactly how it fits your go-to-market.