The database
A K-12 school database
built on maintenance, not volume.
Every contact is mapped to a defined role — inside the school and across the group office — every record is reviewed on a four to five week cycle, and every email goes through two-stage verification immediately before it sends. Not a static list imported once and left to go stale.
Anatomy of a record
Not a name and an email. A complete, structured record.
Every institution is a full profile — school details, scale, group affiliation, and a set of role-mapped contacts. Here's what one looks like.
- Institution, curriculum, scale, and group in one place
- Multiple contacts per school, each mapped to a role
- Every email checked for validity before it goes live
Meridian International Academy
Dubai, United Arab Emirates
Curriculum
IB (PYP · MYP · DP)
Enrolment
1,850 students
Campuses
3
Group
Northbridge Education Group
Role-mapped contacts
4 of manyJames Whitfield
Principal
Senior LeadershipVerifiedAmara Okafor
Head of IT
ITVerifiedSophie Laurent
Chief Financial Officer
Finance & ProcurementVerifiedDaniel Reyes
Director of Admissions
AdmissionsVerified
Illustrative example. Coverage varies by market — fields marked “where available” are populated where public data exists.
Data quality
A living database, not a one-time list.
Bought lists start decaying the day they're exported. Big School's data is compiled from professional sources, reviewed on a four to five week cycle, and verified before every send — so what you send to is what's actually there.
How we source & protect dataEvery email verified
Each address goes through two-stage verification immediately before sending — not months earlier when the record was created. That's what keeps bounce rates low and your sender reputation protected.
Reviewed every four to five weeks
Every school, group and contact record comes back round on a fixed cycle. New schools, contacts and markets are added every month, while stale records are removed.
Role-mapped contacts
Every contact is mapped to a defined role at two levels — 23 categories inside the school and 16 more across the group office — so you reach the person who owns the decision, not a generic inbox.
Complete school records
What's in every school record
A complete profile — not just a name and email. Every email address is verified immediately before it reaches your campaigns.
Institution
- School name
- School type (International, State, Independent, Catholic, MAT, IALP)
- Curriculum (IB, Cambridge, National, etc.)
- Year levels / grade range
- School group / chain affiliation
Location
- Full address
- City / region / country
- Website
Scale
- Student enrolment
- Staff headcount
- Number of campuses
Contacts (427,000+)
- Full name
- Job title
- Role category (23 at school level)
- Contact level: school or group
- Work email
- LinkedIn (where available)
Groups & Networks
Group tier- Parent group name
- Group type (MAT, chain, diocese, etc.)
- Number of schools in group
- Group HQ location
- Group contacts (16 role categories)
23 role categories at every school.
There is no single decision-maker in a school. A Head, a Business Manager, an IT Director, a Head of Department, a Deputy Head, and an Admissions Director can all be involved in a purchase. The most common mistake in school sales is targeting only the principal — and missing the five other people who shape the outcome.
Use the Audience Builder to filter by role category, country, school type, size, curriculum, and group — then save the segment and attach it directly to a campaign.
Selling to school groups and MATs? Their central offices are mapped separately — see the 16 group-level categories below.
Advantages competitors can't copy
Scale that compounds.
Two things a generic tool structurally can't give you: leverage into the groups that own hundreds of schools, and the ability to open a new market on day one.
One group deal could be worth 20+ school deals.
School groups, MATs, and networks often make group-wide decisions centrally. Reach the executive who owns the decision at group level and a single yes rolls out across every school beneath them.
And it's not one inbox — groups are mapped across the full buying committee, so you reach the right function directly.
3,000+ groupsEnter a new market on day one
The database already spans 47,000+ schools and 3,000+ groups — and it grows every month. Opening a new region isn't a sourcing project. It's a filter. This is the thing competitors structurally cannot match.
A living database — new schools and contacts added every month, every record reviewed on a four to five week cycle, and every email verified before it sends. It keeps growing while you sell.
16 group-level categories — the whole committee at the top of the group.
Beyond the 23 role categories mapped inside each school, central group offices are mapped across a further 16 — so you can brief the right function directly, from the Chief Education Officer to the Group Head of IT.
Executive
e.g. CEO / Managing Director
Board / Governance
e.g. Trustee / Board Member
Legal & Compliance
e.g. Chief Legal Officer
Education / Academic
e.g. Chief Education Officer
Quality & Standards
e.g. Director of Quality
Teacher Training & CPD
e.g. Head of Professional Learning
Admissions & Enrolment
e.g. Chief Admissions Officer
Operations
e.g. COO / Regional MD
Finance
e.g. Chief Financial Officer
Technology / IT
e.g. CISO / Group Head of IT
Data & Analytics
e.g. Head of Data & Insights
Procurement
e.g. Group Procurement Lead
HR & People
e.g. Group HR Director
Administration
e.g. Group Operations Admin
Commercial & Partnerships
e.g. Chief Corporate Dev Officer
Marketing & Communications
e.g. Chief Communications Officer
Country breakdown
187 markets. One subscription.
Beyond the map, here's the coverage country by country — so you can see exactly where you stand before you commit. Enter a new market on day one, with no separate data purchase and no setup delay, and new schools added every month.
Showing our 187 most-established markets. Don't see yours? Ask us — we add markets on request.
Asia-Pacific
34 marketsEurope
54 marketsMiddle East
13 marketsAfrica
44 marketsAmericas
35 marketsOther
7 marketsSee the database live in a demo
Filter by market, role, school type, and size. We'll show you exactly what coverage looks like for your target audience.
Book a demo