For small teams

Build a real school sales pipeline.
Without a sales team.

One person can cover the ground a whole outbound team would — reaching thousands of schools across every market you care about. The database, the AI writing every campaign, and the pipeline are all built in.

Start from one seatFull platform from day oneOnboarding includedNo data purchase neededLive in one week
What Big School replaces

A data vendor

Database included — no annual purchase

An SDR

Cortex AI writes and sequences every campaign

A copywriter

AI personalisation from your Knowledge Hub

A CRM admin

Built-in pipeline with school context on every deal

Manual follow-up

Auto-progressing sequences — stop on reply

A shared email server

Your domain. Your mailbox. Your reputation.

Why it works at one seat

The work of a team, without hiring one.

It's the same platform a full outbound team runs on — every tool switched on from a single seat, with no long lock-in.

You don't need a sales team to start

Cortex AI writes and personalises every campaign email from your Knowledge Hub. One founder or one commercial hire can run structured outreach to hundreds of schools simultaneously — no copywriter, no SDR, no BDR.

No data purchase. No list building.

The database is included. 45,000+ verified schools, 419,000+ contacts across 23 role categories. Filter by market, school type, size, and role — and launch into it the same week.

Sends from your own domain

Campaigns send from your mailbox and your domain. Every email builds domain reputation for your business — not a shared server.

Start in one market, expand when ready

Pick one market and build the playbook — the right role, the right message, the right timing. When you have the formula, duplicating it into a new market is one afternoon's work.

Pipeline and reply inbox — all in one place

When a school replies, Cortex AI reads the message and drafts a response. The deal goes into the pipeline automatically.

Up and running in a week

Our onboarding team loads your Knowledge Hub, connects your mailbox, builds your first audience segment, and gets your first campaign live.

One person. The reach of a whole sales team.

One person. The reach of a whole sales team.

One founder or commercial hire can run outreach at a volume — and across a footprint — that used to take a whole desk of people working full time.

25 → 150

Personalised emails a day

By hand, researching and writing to schools tops out around 25 a day. One seat runs 150 — warmed, paced, and deliverable.

181

Markets from one seat

Reach schools in any region without buying a new data list. Add a market whenever you’re ready.

45,000+

Schools within reach

419,000+ verified contacts across 23 role categories — the full database, included from day one.

Punch above your headcount. Instead of one person managing a handful of schools by hand, you run structured, personalised outreach into hundreds at once — and you keep the domain reputation, the pipeline, and the data as your own asset.

Before and after

What school sales looks like without Big School — and with it.

What
Without Big School
With Big School
Data
Buy a list. Import it. Keep it updated manually.
Database included. 419k+ contacts, every email verified for deliverability.
Outreach writing
Write every email yourself or hire a copywriter.
Give Cortex AI your angle; it drafts from your Knowledge Hub. Edit or approve.
Follow-up
Track manually. Chase manually. Miss things.
Multi-step campaigns auto-progress. Auto-stop on reply.
Reply handling
Raw inbox. No context. Write responses from scratch.
Cortex AI drafts replies using school and product context from your Knowledge Hub.
Pipeline
Spreadsheet or generic CRM not built for schools.
Built-in pipeline. School context on every deal.
Sending domain
Shared server — your reputation tied to others.
Your domain. Your mailbox. Your reputation.
Existing clients
Risk cold-pitching customers you already work with.
Upload your client list once — suppressed from every campaign automatically.

The platform

Whatever you sell into schools, it's the same platform.

Software, uniforms, recruitment, facilities — it works the same way. One seat is the complete platform, not a limited tier. Here are the three modules you'll live in — every other tool is included too.

01School database & Audience Builder

Find the right schools and the right contact at each one.

The database covers schools across 181 markets. Filter by school type, size, curriculum, country, and the specific role that owns the buying decision for your product. Build a precise audience — not a broad list.

  • Filter by role — Headteacher, IT Manager, Business Manager, and more
  • School groups, MAT chains, and independent schools all covered
  • Segment by market, school type, curriculum, and size in any combination
Big School Audience Builder — creating a new audience list filtered by country and staff category, showing 1,315 contacts matched across 552 schools
02Campaigns

Personalised outreach at a volume your team couldn't manage manually.

Build multi-step sequences with Cortex AI personalisation — messages tailored to the contact's role and school, not a generic template blasted to everyone. Set send schedules, A/B test subject lines, and track performance at every step.

  • Cortex AI personalises each message by role — IT Manager gets a different email to a Business Manager
  • Multi-step sequences with configurable wait periods and stop-on-reply logic
  • Real-time performance: open rate, click rate, reply rate per step
Big School campaigns — sequence builder and live performance
03Cortex AI inbox & deal pipeline

Every reply handled. Every deal tracked. Nothing falls through.

Cortex AI scores every reply by intent — positive, pricing query, not interested — and drafts a response for your one-click approval. Positive replies become deals automatically, with the full conversation and school record attached.

  • AI-drafted replies ready for sign-off — not sent without your approval
  • Deal health status flags dormant deals and prompts your team before they go cold
  • Multiple contacts per deal — tag each as Decision Maker, Influencer, Champion, or Blocker
Big School Cortex AI inbox — reply scoring and AI-drafted responses

Nothing held back

Those three are where you'll spend your day — but every seat is the whole platform.

There's no cut-down plan. The same tools that power a full outbound team are switched on from your very first seat.

EDM Builder

Design branded HTML emails with a drag-and-drop editor.

Knowledge Hub

Load your product once — it powers every Cortex AI message.

Reporting

Track opens, replies, and pipeline value across every campaign.

Calendar

See scheduled sends and follow-ups on one shared calendar.

Suppression

Exclude your existing clients from every campaign, with automatic opt-out and bounce handling.

Email Settings

Per-mailbox warmup, verification, and deliverability controls.

Used by companies across every category that sells into schools

Learning Management Systems
Student Information & MIS
Assessment & reporting
Admissions & enrolment CRM
Curriculum content & publishers
Classroom technology & hardware
Communication & parent engagement
Professional development & CPD
Recruitment & staffing
Uniforms, workwear & apparel
School photography & media
Trips, travel & events
Facilities & infrastructure
Financial services & insurance

Built for GDPR

Built in, not bolted on

Legitimate interest basis

All data is held under legitimate interest — the lawful basis for professional B2B outreach to school staff under UK and EU GDPR.

Verified, professional data only

Every contact is sourced from publicly available professional information. Every email verified for deliverability. No grey-area sourcing.

Compliance enforced by the platform

Compliant unsubscribe footers on every email. Instant global suppression on opt-out. Bounce management built in.

Start from one seat.

Solo seat from $1,995/month. Minimum 6-month term. Full platform — database, campaigns, Cortex AI inbox, and pipeline. No setup fee, no data purchase, no add-ons.

One seat to startFull platform accessDatabase includedNo setup feeOnboarding included
See full pricing

See your market in the database — live.

We build a live audience list filtered to your school type and market, show you every school and contact on the coverage map, and walk through how Cortex AI would write your first campaign.

Book a demo